Automotive – Accessible

Summary

BikeWeek.com is a culture and event website dedicated to covering every motorcycle rally in the United States, starting with Daytona Bike Week in March and carrying through to the last rallies in October and November.

Our work on this project is extensive – article writing, event coverage, media curation and much more. The BikeWeek.com Facebook page started from nothing and has over 13,000 likes and continues to grow. As part of this project, we’ve also crafted various strategies to grow an email list, social media following, website traffic and relationships with potential partners and advertisers.

Skills Demonstrated

• Web Design & Maintenance
• Content Writing & Marketing
• SEO Strategy & Implementation
• Social Media Marketing
• Facebook Ads
• Email Marketing

Summary

DME Digital, working with one of our sister DME companies, partnered with Holler Honda – a Honda dealership in the Greater Orlando area – in order to present a Summer offer.

For the months of May, June and July, Holler offered existing customers a free $5 gift card, performance inspection and $15 off their next oil change. As part of this project, we designed and managed the following:

Skills Demonstrated

• Landing Pages
• Email Marketing Automations
• Facebook Ads
• Analytics & Reporting

Summary

Working with our partner direct mail agency, we took this dealership’s offer of a free SeaWorld San Diego ticket for every test drive and transformed it into a landing page and creative Facebook ad. Engagement on this campaign was significantly higher than in many auto dealership campaigns we have seen, partially due to the great offer and partially due to the unique creative that caught customers’ eyes.

Skills Demonstrated

• Landing Pages
• Email Marketing Automations
• Facebook Ads
• Analytics & Reporting

Summary

We took automotive mailer ads and converted them digitally. All of the information in the mailer was transplanted into a landing page and advertised through Facebook Ads, gaining more attention and more sales.

Skills Demonstrated

• Landing Pages
• Email Marketing Automations
• Facebook Ads
• Analytics & Reporting