Research & Strategy
What do we research?
We take great pride in understanding every client’s industry and niche. We make use of a number of data-driven tools, analytics software and processes to assess your situation and what can be done to improve your marketing results.
Whether it be through the use of a thorough competitor analysis, detailed keyword research or audience analysis, we strive to find the right solution for your business based on hard facts and data. Every campaign we run is optimized by its results and we deliver all of this information to you at every step.
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
Market Research
Whether we’re working on a lead-driven creative campaign or simply want to attract attention to a new offer, extensive market research guides our strategy. We take a deep dive into your industry to discover what customers are searching for and how competitors match up.
Competitive Analysis
We’re just as interested in your competitors as we are with you. Through extensive research, we craft a list of your biggest competitors and build profiles of their strengths and weaknesses. With this information, we can maximize our digital efforts and get you ahead of the rest.
Keyword Research
Paid search and SEO run on search queries. To understand what and how to structure your campaigns, we undertake extensive research to understand what – and how – people are finding information about your industry.
50%
of search queries are four words or longer.
49%
of people say they click on text ads.
66%
of buyer-intent keywords are paid clicks.