DME Digital Blog

10 Proven Ideas for Marketing Your Dermatology Clinic Online

December 13, 2019 Cody Michaels Facebook, Research & Strategy 1 comment

From providing life-saving skin cancer treatment to offering cosmetic services, dermatologists work hard to make their patients’ lives better.

“Is My Website ADA Compliant?” – The Ultimate Guide

November 25, 2019 Cody Michaels ADA, Web Design No comments

We recently wrote about a string of lawsuits targeting municipal governments in Florida.

The charge?

Their websites were not ADA compliant.

Keyword Research Implementation – How Do You Do It?

September 13, 2019 Cody Michaels Research & Strategy, SEO No comments

Ah, keyword research. It’s a topic that every SEO website seems to write about sooner or later.

One which has no shortage of information on why it’s important, how to do it, and what it’s used for.

But one thing we’ve noticed is that, for all the “How-to” articles on the web, there aren’t many that actually explain – at least not satisfactorily – how you implement it successfully.

So what can we do about this lack of information?

Well, we wrote a whole post about it:

The Value of a Good Competitor Analysis

September 6, 2019 Cody Michaels Research & Strategy, SEO No comments

What makes a marketing campaign successful?

Is it the offer? That helps.

Is it the ad copy? It’s hard to succeed without good copy, sure.

Is it the creative? The targeting? Optimizations?

Is SEO Right for My Business?

August 30, 2019 Chris Fain SEO No comments

It can be a lot of work, but SEO is more beneficial than you may realize.

So far in 2019, a whopping 93% of all online experiences begin with search engines.

You want your website to appear at the top of those searches. SEO can help.

Buying Good Reviews: Why It Doesn’t Work, Plus What You Can Do Instead

August 23, 2019 Nicole Suddard Reviews, SEO No comments

Reputation management is a touchy subject for a lot of businesses. Reviews and other indicators of public opinion are often the first things consumers look at when they’re considering spending money on a product or service – and with good reason!

Copywriting 101: How to Construct a Brand Voice

August 19, 2019 Chris Fain Branding No comments

Does your business need more personality? A unique vibe? It’s time to think about your brand voice.

Brand voice is an essential part of your full identity. Crafting a memorable one makes you and your product stand out and keep people coming back.

Why Are There so Many ADA Lawsuits Targeting City Governments?

August 9, 2019 Cody Michaels ADA, Web Design No comments

In January 2019, three Central Florida cities – Lake Mary, Oviedo and Longwood – removed many of their public resources from their websites.

The reason for this was a shocking development that came as a surprise to many in local government:

Need a Facebook Ad Offer? Try Free Food!

March 1, 2019 Cody Michaels Facebook No comments

We recently wrote a piece highlighting the number one reason Facebook ad campaigns fail.

Since then, we’ve continued to refine our ad offer on several campaigns. And today we’re going to spend a bit of time talking about one in particular:

Dear Small Businesses: Your Websites Need Some Love

February 14, 2019 Nicole Suddard SEO, Web Design No comments

If you spent any amount of time this week browsing the web for Valentine’s Day gifts and reservations (like I did), you may have noticed something troubling.

Many small local businesses have websites that are terribly out of date, lacking the information you’re looking for, and nearly unusable on a smartphone.

The #1 Reason Facebook Ad Campaigns Fail

February 1, 2019 Cody Michaels Facebook No comments

We love Facebook at DME Digital. It’s an incredibly powerful marketing tool that we’ve found great success with in the past.

In fact, over 91% of marketers say they’ve used Facebook ad campaigns in the past. But many report failing to make a meaningful ROI on the platform and leave disappointed.

We’re here today to tell you why your Facebook campaigns suck, and what you can do about them NOW.

Why Everyone (Yes, Even You) Should Become a Digital Marketer in 2019

January 18, 2019 Nicole Suddard Facebook, PPC, SEO No comments

“I don’t do anything on the internet and my business is doing just fine.”

Is it, though?

How to Triple Your Daily Traffic with One Email

January 11, 2019 Cody Michaels Email, SEO 1 comment

Today we’re going to show you how to use linkbuilding to TRIPLE your daily traffic… With just one email!

In fact, this is the same strategy we’ve used to transform the results for one of our client’s sites (a local event and culture site for the Daytona area).

4 Things to Remember When Marketing to Millennials

January 4, 2019 Sean Hopson Email, Facebook, Uncategorized No comments

It seems like every day you see a headline making some generalization about “millennials”: What they’re doing, what industries they’re “killing” or inventing, and how they’re affecting society as they come into established adulthood.

The Ultimate Guide to Direct Mail in 2019

December 28, 2018 Cody Michaels Direct Mail No comments

As 2019 approaches, it’s time for the annual tradition: shouting into the void the same question we ask every year: “Is direct mail marketing dead yet?”

By this point, it’s considered conventional wisdom that direct mail can’t possibly compete with digital.

But that so-called wisdom is actually incorrect.

The Best Dermatology Ad Campaign Ever

December 21, 2018 Nicole Suddard Facebook, PPC No comments

This is the story of how we turned a dermatology center’s slowest month into their best month ever with just $1,000.

Mail of the Future

December 14, 2018 Cody Michaels Direct Mail 1 comment

You know by now that we’re big fans of digital integrations with direct mail here at DME Digital. But there are even more ways to incorporate digital technologies with direct marketing

5 Quick Marketing Tips for the Next Holiday Shopping Season

December 7, 2018 Nicole Suddard Direct Mail, Email, Facebook No comments

Well, we’ve made it to another holiday shopping season, which means seasonal marketing (both physical and digital) is in full swing.

Did your company have a marketing plan?

Did it work?

Become an SEM Master with Bing Ads

November 23, 2018 Cody Michaels PPC No comments

So you want to be an SEM (Search engine marketing) master.

“That’s easy enough!” you say, “All I need to do is create a Google Ads account and-“

Stop right there.

Lead Magnets: How Do They Work?

November 16, 2018 Nicole Suddard Email, PPC No comments

“Water, fire, air and dirt

Lead Magnets, how do they work?”

-Digital marketing rap duo ICP (Ideal Customer Profile), probably

6 Logo Decisions That Will Make or Break Your Brand

November 9, 2018 Sean Hopson Branding No comments

Logo decisions can be among the most challenging decisions a company will face.

International SEO: A Beginner’s Guide

October 26, 2018 Cody Michaels SEO No comments

So you’re a successful business in your home country, but you want to start expanding your enterprise across the globe.

Multi-channel Marketing Is Dead

October 23, 2018 Alex Bateman Direct Mail No comments

Ah, multi-channel marketing. The buzzword of the decade.

It has come to mean different things to different folks…

But multi-channel marketing as it was originally meant is essentially dead.

Direct Mail + Digital Marketing = Success

It’s a question you’ve probably asked yourself dozens of times.

It’s also a question that people ask strangers on forums like r/seo every day.

Getting Started Quickly With SEO: What’s the Bare Minimum?

May 16, 2018 Nicole Suddard SEO No comments

Say you’re a small business with a proportionately small marketing budget. Say you’re also not particularly tech-savvy. You might not even have a website yet.