By this point, it’s considered conventional wisdom that direct mail can’t possibly compete with digital.
But that so-called wisdom is actually incorrect.
By this point, it’s considered conventional wisdom that direct mail can’t possibly compete with digital.
But that so-called wisdom is actually incorrect.
Did your company have a marketing plan?
Did it work?
It has come to mean different things to different folks…
But multi-channel marketing as it was originally meant is essentially dead.